About us

Ride Further. Train Stronger.

At BWB, we are passionate cyclists, designers, and base layer apparel enthusiasts dedicated to making every ride and training more comfortable, enjoyable, and inspiring.

Founded in Australia, BWB was created with a simple mission: to provide premium-quality cycling and base layer apparel that is accessible to every rider and trainer. We believe great cycling gear and Gym wear should combine performance, comfort, style, and value—without the premium price tag.

Whether you're a dedicated road cyclist, gym trainer, gravel adventurer, weekend explorer, or daily commuter, our products are designed to support your journey. Every jersey, bib short, vest, glove, base layer top pants, shorts and accessory is carefully developed using quality materials and rider/trainer focused features to help you perform at your best.

Apparel for Every Rider

Cycling/Running GYM is more than a sport, it's a lifestyle. That's why we create apparel for riders and trainers of all levels and abilities. Whether you're chasing personal bests, training for your next event, or simply enjoying the freedom of the open road, BWB has the gear to keep you comfortable and confident.

Our collections are engineered to perform across a wide range of conditions, from hot summer climbs to cold winter mornings.

Quality Without Compromise

We are committed to delivering products that meet the highest standards of quality, comfort, and durability. By carefully selecting premium fabrics, advanced chamois technologies, and performance-driven designs, we ensure every product is built to go the distance.

Many of our garments feature premium components including OEKO-TEX® Standard 100 certified fabrics, Italian performance materials, and rider-tested designs to enhance your cycling and Gym wear experience.

Customer First

Our customers are at the heart of everything we do. From product development to order fulfilment, we strive to provide exceptional service and a seamless shopping experience.

We are proud to support a growing community of cyclists who share our passion for performance, adventure, and the joy of riding.